Welcome to Changing the Narrative

We pursue system change through cultural change, and cultural change through narrative change.

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about Changing the Narrative

We produce content that challenges the prevailing narratives about how our societies have to function, and we share the stories of the people actively building, maintaining and nurturing functioning alternatives — ones that create more sustainable and egalitarian systems, communities and businesses.

Podcasts

Each label explores the lived experiences of people on the frontline of challenging the status quo, and building alternative, more egalitarian systems.

Photo Stories

Photographic work exploring stories about the same systemic and cultural issues as the podcasts and articles, but bringing them to life through impactful imagery.

Articles

Accompanying the podcasts will be articles exploring the systemic and cultural issues the featured people and organisations are trying to address.

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What we do

We challenge prevailing narratives by documenting functioning alternatives.

Topics

Alternative Models

Lived Experience

Systems Thinking

Hidden Impacts

Community

Solutions

Recent Podcast

Exploring Community Wealth Building — from Preston to Scotland’s 2026 Act

Scotland has become the first country in the world to write community wealth building into law. What does that actually mean for the places people live and work — and can it hold against data centres, foreign investment and footloose capital?